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Oblikovanje podobe lokala je del širšega projekta prenove enega od objektov v centru BTC Cityja.  Lokal je del igrišča, ki je namenjen športnim aktivnostim, ki jih promocijsko nadgrajuje.
Celostna podoba temelji na unikatno pripravljenih kolažiranih ilustracijah, ki na urban način predstavljajo slovenske etno motive, kot so potica, kurent in človeška ribica. Od sooblikovanja detajlov prostora kot je izbor barvne skale interjerja smo razvili sistem prosojnih grafik, ki v dnevnem času ščitijo s steklom ograjen prostor lokala, ponoči pa s svojo prosojnostjo privabljajo mimoidoče. Unikatno smo oblikovali različne gadgete in detajle lokala kot so blazine, namizne luči, digitalne grafike, korita za rože, majice, skodelice, menije in druge tiskane materiale kot tudi spletno aplikacijo. Pri projektu smo sodelovali z Natanom in Katarino Petrov,  sam objekt pa je delo arhitekta Uroša Pusta.

The new designof the Soba’ Roombar was part of a wider renovation of one of the buildings in the BTC City shopping complex. The bar is next to a playground and organises promotional sports events.
Its corporate image is based on unique collaged illustrations whichrepresentSlovenian ethnographical motifs (the Potica cake, the Kurent carnival costume and Proteus Anguinus cave salamander) in an urban style. Apart from co-designing details of the interior such the colour scale, we created a system of transparent graphic images which protect the glazed part of the bar during the day,and inviteinpassers-by during the night. We designed unique accessoriesand bar details, such as pillows, desk lamps, digital graphics, flower beds, T-shirts, cups, menus and other printed materials anda web application. We cooperated with artists Natan and Katarina Petrov, and architect UrošPust.

Soba'Room
Naročnik / Client
Hot horse d.o.o.